Price: 7,999

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  • 2013 Chevrolet Spark

    1LT 4dr Hatchback (1.2L 4cyl 5M) Chevy Spark
    Who's Going To Hear Chevy's Sub-Sonic Statement? The annals of "Hey you kids, get off my lawn!" took an interesting turn in 2005, when a British inventor developed The Mosquito, an ultrasonic alarm that can only be heard by teenagers. Deployed by convenience stores, property managers and even municipal governments, the device emits sound waves at frequencies high enough that most adult ears are no longer sensitive enough to perceive them. Young people, however, having yet to suffer the effects of presbycusis, hear the loud screeching and thus, scram. Like every other marketer on the planet, General Motors would like to develop its own Culicidae – but one that works in the opposite fashion, attracting the young and hip while keeping those image-killing oldsters at bay. Its latest attempt is the 2013 Chevrolet Spark, an A-segment car in the fashion of the Scion iQ, but with features GM thinks millennials will find as attractive as having their parents pay their credit card bills. Chevrolet gave us the opportunity to take a new Spark for a quick spin in downtown Detroit and we found the hatchback played a welcoming tune. Looking like a Chevrolet Sonic bred with a pygmy horse, the Spark isn't exactly cute even in Techno Pink, but at least it resembles the hippest car in the Chevy stable. We're most fond of the way the five-door Spark employs the same trick rear door handles as its big brother, hidden in the C-pillar to give the appearance a three-door. The extra set of doors certainly eases entry into the two rear seats, which Chevy says gives the Spark a distinct advantage over the minicar competition. If you're scratching your head trying to name them, you're certainly forgiven for forgetting that Smart is still selling the ForTwo here. Besides the aforementioned Scion, Chevrolet also counts the Fiat 500 as a foe, though that association strikes us as forced. The Fiat may be built in Mexico with a Michigan-sourced engine, but it appears as Italian as grappa and functions as a fashion statement as much as a car. The Spark, on the other hand, is from South Korea and nothing about it suggests otherwise. The company has already been selling the Spark overseas since 2009, so coming up with an Americanized model isn't such a huge investment. The 500 is currently the only one of the trio selling in appreciable volumes, with Chrysler moving about 3,500 of them a month. The Scion and Smart are changing hands in the triple-digit range, with the iQ coming up dead last among the bunch in July at just 557 units. What this says about the Spark is that GM isn't jumping in the mini car business in the U.S. hoping to get rich. Rather, the company has already been selling the Spark overseas since 2009, so coming up with an Americanized model isn't such a huge investment. And again, it's all about the youth market.

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